PASSBOOK
Investment Management & Merchant Banking
The Innovation Factory for Creators & Innovators
We invest in & build the champions of borderless culture & commerce.
About Passbook
Enduring partnerships at the intersections of community, culture & commerce.
Passbook is an investment management platform & merchant bank building enduring partnerships.
We invest at the intersections of community, culture & commerce — across venture capital, private equity and startup studio strategies — backing innovators & creators that tap into the pulse of global human connections.
Our Platform
As a trusted partner to over $3 billion in assets, we provide creative solutions, clarity, community access and leading-edge execution capabilities.
Asset Management
We bring global capital to creators & innovators with global audiences — across creator tools, commerce, culture, music rights and co-investment strategies.
View investments →Startup Studio
The Combine — our venture studio co-creating champions from day zero. Incubating new companies with athlete & creator founders, and accelerating ventures with capital, AI agents & distribution partners.
Inside The Combine →Merchant Banking
Independent counsel at the intersection of culture & capital — strategic & financial advisory for creators, brands & institutions, and corporate development for portfolio & partner companies.
Our services →Our Investment Vehicles
We bring global capital to creators & innovators with global audiences.
Creator Tools
Exponential Creativity Ventures
Permanent capital vehicle investing in technology that maximizes humanity's creative potential — creative tools, platforms & marketplaces, backed by Fractured Atlas and leading creative-industry executives.
Visit the Fund ↗Commerce
Passbook Venture Partners
Venture investments in commerce, fintech & marketplace startups connecting brands to global multicultural consumers, backed by Carta and leading commercial banking foundations.
Visit the Fund ↗Culture
Passbook Cartel Partners
Permanent capital vehicle backing media, entertainment & consumer brands at the center of global culture, backed by Celtics owners, Bain Capital partners and AI executives.
Visit the Fund ↗Music Rights
Chord Music Partners
Institutional music rights & catalog investment platform backed by Universal Music Group, with $3B+ in investable capital.
Co-Investment
Passbook Selects (SPVs)
Special purpose vehicles offering partners direct co-investment access to breakout companies across our strategies.
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