PASSBOOKStartup Studio
The Combine — Startup Co-Creation Program.
Our venture studio co-creating champions from day zero — nine months from first idea to funded spinout, with athlete & creator founders.
Inside the Studio
Co-creating champions from day zero.
The Combine is a nine-month program to co-create startups. A pro-athlete, premiere creator or internal team joins The Combine to launch a NewCo — carried from validation to launch, then scaled with the full weight of the Passbook platform.
Incubation
New company creation
New company creation with athlete & creator founders — from validation to launch.
Acceleration
Scaling ventures
Scaling ventures with capital, AI agents & distribution partners.
The Program
Nine months to co-create a startup.
Phase 01 · 10 Weeks
Scouting
Onboard the Build Squad — idea sourcing, new idea screening, early business designs & risk list, prioritized for validation.
Phase 02 · 4 Weeks
Training Camp
Validation — problem discovery, data dive, solution validation and early investor validation.
Phase 03 · 12 Weeks
Scrimmage
Incorporate & incubate — startup formation, early product demo, process automation and customer traction.
Phase 04 · 10 Weeks
League
Spinout growth — launch, scale up, customers & revenue, secure funding. Passbook Merchant Banking supports the Series A raise.
Milestones. Ventures advance between phases through three cut points: the Draft Lottery out of Scouting, Draft Day out of Training Camp, and Cut Day before spinning out into the League.
Investment & Partnership Strategy
Two paths into the platform.
New Startups
Media tech & direct-to-consumer brands, built from day zero.
- A pro-athlete, premiere creator or internal team joins The Combine to launch the NewCo
- NewCo created with equity split between the founder and Passbook Cartel
- Studio platform services billed back via warrants
Existing Startups
Commerce, fintech & creator tools, accelerated through the platform.
- Investment via SAFE note at Seed
- Passbook Merchant Banking helps raise the Series A