PASSBOOKMerchant Banking
Independent counsel at the intersection of culture & capital.
Strategic & financial counsel for creators, athletes, brands & institutions — and hands-on deal execution for portfolio & partner companies.
Our Services
Creative solutions, clarity, community access and leading-edge execution capabilities.
Passbook Merchant Banking pairs strategic & financial advisory with corporate development — M&A, partnerships & capital formation — for portfolio & partner companies.
Advisory
Strategic & financial counsel for creators, athletes, brands & institutions.
- Capital formation & fundraising strategy
- Brand, media & rights strategy
- Partnerships & market entry
Corporate Development
Hands-on deal execution for portfolio & partner companies.
- Mergers, acquisitions & exits
- Strategic partnerships & joint ventures
- Commercial deal-making & licensing
Merchant Banking × The Combine
From the studio floor to the Series A.
Our banking pillar works hand in hand with The Combine, our startup studio — carrying companies from spinout through their next round of funding.
New startups — media tech & direct-to-consumer brands co-created in The Combine. The NewCo is created with an equity split between the founder and Passbook Cartel, and studio platform services are billed back via warrants. In the League phase — spinout growth — Passbook Merchant Banking supports the Series A raise.
Existing startups — commerce, fintech & creator tools. We invest via SAFE note at Seed, and Passbook Merchant Banking helps raise the Series A.
