About Passbook

Enduring partnerships at the intersections of community, culture & commerce.

We invest in & build the champions of borderless culture & commerce.

Who We Are

The Innovation Factory for Creators & Innovators.

We Are

An investment management platform & merchant bank building enduring partnerships.

We Invest

At the intersections of community, culture & commerce — across venture capital, private equity and startup studio strategies.

We Back

Innovators & creators that tap into the pulse of global human connections.

Our Platform

As a trusted partner to over $3 billion in assets, we provide creative solutions, clarity, community access and leading-edge execution capabilities.

We bring global capital to creators & innovators with global audiences — across asset management, startup studio and merchant banking pillars.

View our investments →

Our Network

Tapped into powerful networks.

Professional Teams & Owners

Relationships across the NBA, NFL and MLB — from championship franchises to ownership groups.

Media & Agencies

Partners across leading studios, platforms and talent agencies in entertainment and sports.

Founders & Co-Investors

Co-investing alongside top-tier funds, athlete funds and iconic founders across technology and culture.

Events & Athlete Funds

Deep access to athlete-led capital, cultural events and creator communities worldwide.

$3BAUM

54Investments

8Exits (2–20x)

Investment Partners

Kevin Garnett

Hall of Fame NBA basketball player. Manages The Content Cartel Studios, a full-service production company, and produces KG Certified with Showtime & Paramount.

Chinedu Enekwe

Global venture investor & advisor to Chord, Universal Music's catalog fund. Ten years of multi-stage venture investing with six exits, including Lyft's IPO. 2018 Henry Kravis Moonshot Fellow.

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Mark Fleming

Global venture investor & former Alibaba / Ant Financial corporate development. Former head of Fortune 500 CEO outreach for U.S. Senators.

LinkedIn ↗

Engaged Operating Partners

Heidi Bennett

Chief Financial Officer for Content Cartel Studio. Former General Motors account executive with a $10M portfolio, and former CFO of Briland Estate Entertainment.